Privacy policy

PRIVACY POLICY

Effective Date: November 2026

Brand: AAME

Operating Entity: Aamehouse


At AAMÉ (operated by Aamehouse), accessible from https://aamehouse.in, we are committed to safeguarding your personal information. This Privacy Policy details the specific data we collect, how it is handled, and how your privacy is protected when you browse or make a purchase on our website.

1. Information We Collect

When you visit our store or complete a purchase, we collect the necessary details required to fulfill your order and provide customer support:

  • Customer and Delivery Details: Your full name, delivery address, postal pin code, email address, and 10-digit mobile phone number.

  • Payment Information: All online payments on our website are processed through our authorised, PCI-DSS compliant payment gateway partner, Razorpay. We do not collect, process, or store your private payment credentials, including your credit or debit card numbers, CVV, bank account details, or UPI PINs.

  • Technical and Browsing Data: Standard technical information such as your device IP address, browser type, and on-site navigation paths collected automatically by our hosting platform to optimise performance and ensure website security.

2. How Your Information Is Used

The personal data collected is used strictly for operational and order fulfilment purposes, specifically to:

  • Process, manage, and dispatch your apparel orders.

  • Share delivery details with our courier delivery partners (including Delhivery) for pickup coordination, address verification, and delivery.

  • Send automated transactional notifications regarding order confirmation, shipment dispatch, tracking updates, and delivery status via SMS, WhatsApp, or email.

  • Address and resolve customer care queries, size exchange requests, or return inquiries.

  • Identify and prevent unauthorised, abusive, or fraudulent transactions on our storefront.

3. Disclosure of Personal Information

We do not sell, rent, monetise, or trade your personal information to third parties. We share data only with trusted third-party service providers essential to running our business operations:

  • E-Commerce Platform: Shopify Inc., which powers and hosts our online storefront.

  • Payment Gateway: Razorpay Software Private Limited, for secure payment authorisation and capture.

  • Logistics and Courier Partners: Delivery services, including Delhivery, strictly to execute package pickup, transit, and door-step delivery.

  • Legal and Regulatory Compliance: Government authorities, law enforcement, or regulatory bodies when required by applicable Indian laws, legal processes, or court orders.

4. Data Security

We implement appropriate physical, technical, and organisational measures to safeguard your personal data from unauthorised access, alteration, disclosure, or destruction. All data transmission across our website is secured using standard Secure Sockets Layer (SSL) and HTTPS encryption.

5. Cookies

Our storefront uses standard functional cookies provided by Shopify. These cookies maintain your shopping cart, remember items as you browse different pages, and optimize website loading speeds on mobile devices. You may disable cookies through your web browser settings, although certain functions of the website, including the checkout process, may not function as intended.

6. Updates to This Policy

We reserve the right to revise this Privacy Policy to maintain compliance with relevant laws or to reflect operational changes in our business. Any updates will take effect immediately upon being published on this page with the revised effective date.

7. Grievance Officer and Contact Details

In accordance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Consumer Protection (E-Commerce) Rules, 2020, if you have any questions, concerns, or grievances regarding your data privacy, you may contact our designated Grievance Officer:

  • Operating Entity: Aamehouse

  • Trade / Brand Name: AAME

  • Designated Officer: Grievance Officer, Customer Support Desk

  • Email: aamethequeen@gmail.com

  • Operational Facility Address: Kapra, Secunderabad / Hyderabad, Telangana, India – 500062

  • Operating Hours: Monday to Saturday, 10:00 AM – 6:00 PM IST