AAMÉ — Legal Notice & Statutory Disclaimers

1. Identity of the Business Entity

• Brand Name: AAMÉ (Tagline: Her Story. Her Fit.)
  
  
• Founder & Creative Director: Goutham Sitaraman
  
  
• Operating Location / Atelier: Hyderabad, Telangana, India
  
  
• Geographic Jurisdiction: State of Telangana, Republic of India
  
  
• Primary Communications: aamethequeen@gmail.com
  
  
• Official Social Channel: Instagram @aame.house
  
  

2. Statutory & Regulatory Compliance

• The Consumer Protection Act, 2019 and the Consumer Protection (E-Commerce) Rules, 2020 (as amended).
  
  
• The Information Technology Act, 2000 and the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.
  
  
• The Central Goods and Services Tax Act, 2017 (CGST) and applicable State GST legislation.
  
  
• Nothing stated in any store policy, communication, or marketing campaign is intended to restrict, waive, or diminish any non-excludable consumer rights or statutory remedies guaranteed under Indian law.
  
  

3. Intellectual Property Rights & Trademark Notice

• Brand Name & Trademarks: "AAMÉ", "ఆమె", the AAMÉ insignia, and the phrase "Her Story. Her Fit." are proprietary trademarks and intellectual property of the brand/founder.
  
  
• Designs & Media Copyright: All apparel designs, patterns, garment cuts, styling showcases, high-definition photographs, brand films, lookbooks, graphics, and written website copy are protected under the Copyright Act, 1957 and the Trade Marks Act, 1999.
  
  
• Strict Prohibition of Infringement: Any unauthorized reproduction, counterfeiting, modification, digital scraping, resale, or commercial misuse of our images, designs, or branding without prior express written permission is strictly prohibited and will invite immediate civil and criminal legal proceedings.
  
  

4. E-Commerce Model & Consumer Redressal

• 100% Prepaid Operations: AAMÉ operates exclusively on a direct-to-consumer (D2C) prepaid model via authorized third-party payment gateways. Cash on Delivery (COD) is not supported.
  
  
• Exchange-Only Model: Outfits are crafted in small, curated editions. In alignment with transparent pre-purchase disclosures, we do not entertain change-of-mind cancellations post-dispatch or subjective refunds.
  
  
• Statutory Grievance Officer:
  
  
  • Appointed Officer: Goutham Sitaraman
    
    
  • Designation: Founder & Grievance Redressal Officer
    
    
  • Grievance Desk: aamethequeen@gmail.com
    
    
  • Statutory Acknowledgment: Complaints are formally logged and acknowledged within 48 hours.
    
    
  • Statutory Resolution: Grievances are investigated and resolved within the statutory timeline of one month from receipt.
    
    

5. Product Representations & Limitation of Liability

• Artisanal Fabric Characteristics: Our ethnic garments utilise delicate fabrics, embroidery, and weaving processes. Minor irregularities in print or weave are intrinsic characteristics of handcrafted textiles and do not constitute manufacturing defects.
  
  
• Finished Garment Sizing: Measurements provided across product listings reflect finished garment dimensions with intentional tailoring ease. Verification of these measurements prior to order confirmation remains the responsibility of the consumer.
  
  
• Maximum Liability: To the maximum extent permitted by applicable law, AAMÉ’s aggregate financial liability arising out of any purchase, defect, or dispute shall not exceed the actual transaction value paid by the customer for the specific item in question.
  
  

6. Governing Law & Dispute Jurisdiction

• All contracts, transactions, policies, and disputes arising from the use of this website shall be governed by, interpreted, and enforced in accordance with the substantive laws of India.
  
  
• The competent courts situated exclusively in Hyderabad, Telangana, India, shall have sole territorial jurisdiction over any legal suit, claim, or proceeding arising in connection with AAMÉ.